Ruti is the founder of Flakkes – a stealth mode venture aimed at providing a user-friendly platform for online advertisements.
Ruti worked previously at Lehman Brothers in the Israeli Investment Banking division. Prior to that she worked on Wall Street as a proprietary trader at Worldco.
Ruti studied entrepreneurship at Brown University – as a Sidney Frank scholar offered a full scholarship for excellent students; graduated from the Hebrew University of Jerusalem, with a summa cum laude BA in economics and philosophy.
Ruti also founded and runs the Hebrew University Alumni entrepreneurs’ club (HUJI eClub), which meets once a month in Tel Aviv.





